Three Key Moments From Billie Eilish’s Album Release

Discover her clever Instagram teaser, exclusive triple j fan session, and unique Linktree partnership.

Drake vs. Kendrick and Social Media’s Influence

Two of rap's biggest stars, diss tracks, and social media impact.

From Influencer to Artist: Millie Ford’s Debut Release

Australia’s Millie Ford has amassed 1.5 million followers on TikTok and this year we’ve seen her expand into the music industry.

Global Success Without Spotify or Social Media

How Cindy Lee’s 'Diamond Jubilee' Has Skyrocketed, Without Spotify or Social Media.

How Royel Otis Garnered Worldwide Attention with “PRATTS AND PAIN”

From viral covers to engaging promotions: How a debut album catapulted the Sydney duo to fame

How Benson Boone Leveraged TikTok to Skyrocket to Global #1

Plus, Taylor Swift’s TikTok return ‘surprised’ UMG, The social media metrics to track in 2024 (and why) and more...

Glass Animals Leverage Discord and Listening Parties for Latest Single Launch

Artists Doing Discord Right

Plus, Doja Cat's Virtual Concert, Spotify Hints at Exclusive Superfan Clubs, Linktree Innovates with New User Features.

Promoed's Top Hits: A Look Back at Our Most Popular Stories of 2023

The stories that got you clicking the most this year.

Marketing Support Act’s Ausmusic T-Shirt Day

We chat with Helen Lear, Support Act’s Communication and Marketing Manager.

Viral Success and a Music-First Campaign: Mitski’s “The Land Is Inhospitable and So Are We”

We chat with Secretly Group's APAC Label Manager, Max Thomas about Mitski’s Music-First Campaign.

How Ocean Alley Turned a TikTok Trend into a Chart Topping Moment

Plus Eminem Meets Gaming Icon, Reimagining The Orb and David Gilmour's Music, and more